Resume

For a downloadable version of my resume, please click here.

PRIMARY SKILLS

Adobe Creative Suite & Cloud

 

Social Media Marketing

 

WordPress

 

Written & Verbal Communication

 

Content Marketing

 

Search Engine Optimization

Microsoft Office Suite

 

Google Analytics

 

AP Style

 

Editing & Proofreading

 

Project Management & Organization

 

Strategic Planning

Website Design & Development

 

MailChimp

 

Research & Analysis

 

Photography & Videography

 

Interpersonal Communication

 

Time Management

SUMMARY

I'm a media professional with more than 4 years of experience in the marketing and communications industries.  I'm seeking a new opportunity, which will embrace and utilize my skills, experience, and enthusiasm to your organization.

PROFESSIONAL EXPERIENCE

May 2014 - Present

Media Promotions Manager, Jae Sinnett / J- Nett Music, Hampton Roads, VA

Working with the artist to plan, develop and promote comprehensive media campaigns for Subject to Change, Zero to 60 and The Americana Groove Project, as well as numerous events related to his music career.

  • Developed multiple email marketing campaigns to promote his events and accomplishments using MailChimp, resulting in an average open rate of 37.3% and an average click rate of 6.9%
  • Created and updated 3 new WordPress websites tailored to the album releases and Jae's personal brand, resulting in a 94.7% increase in website traffic and a 60% increase in album sales
  • Regularly updating the artist's digital media presence to stay current with changing trends
  • Implemented a successful marketing strategy resulting in a number one ranking for Zero to 60 on the national JazzWeek Radio Chart for the week of April 4, 2016
  • Rebranded his Zero to 60 Quartet by developing a successful marketing strategy resulting in near capacity audiences at their performances from 2016-2018
  • Created 3 electronic press kits to promote Zero to 60, the quartet's performances, and the artist's personal brand using InDesign

 

May 2014 - June 2014

Computer Intern - Three Oaks Elementary School, Virginia Beach, VA

Trained on troubleshooting procedures for use during SOL test delivery.  Checked all printers to see if reams of paper needed to be added daily.

  • Reviewed and analyzed approximately 1000 teacher webpages of all 56 Virginia Beach elementary schools
  • Managed the technical requirements of an elementary school of approximately 800 students, 500 desktops and laptops and 150 iPads
  • Organized 100% of workstations in the computer lab and library daily

VOLUNTEER WORK

February 2017 - Present

Communications Director, Young AFCEAN Hampton Roads Chapter, Hampton Roads, VA

EDUCATION

Graduation Year: 2014

ECPI University, Virginia Beach, VA

Bachelor of Science in Computer and Information Sciences

Concentration in Web Development

Awards and Honors: Dean's List (July 2012 - March 2013 Terms)

 

Graduation Year: 2010

Regent University, Virginia Beach, VA

Master of Arts in Journalism

Awards and Honors: Who's Who Among Students in American Universities and Colleges (2010)

 

Graduation Year: 2007

Virginia Wesleyan University, Virginia Beach, VA

Bachelor of Arts in Interdivisional Studies

Awards and Honors: Dean's List (Fall 2006 Semester), Honorable Mention List (Spring 2007 Semester), First Place Award for Picture Story or Essay from the Virginia Press Association (2006)

 

 

 

Copyright 2018 | Kristen Smith