Resume

For a downloadable version of my resume, please click here.

Digital Media/Web Design & Content Marketing Specialist

Primary Skills

Adobe Creative Suite & Cloud

Social Media Marketing

WordPress

Written & Verbal Communication

Content Marketing

Search Engine Optimization

Microsoft Office Suite

Google Analytics

AP Style

Editing & Proofreading

Project Management & Organization

Strategic Planning

Website Design & Development

MailChimp

Data Entry & Research

Photography & Videography

Interpersonal Communication

Time Management

Summary

I'm a skilled media professional with 4 years of experience as a digital media/web design and content marketing specialist.  I'm seeking a new work environment which will embrace and utilize my skills and experience as well as my work ethic and enthusiasm.

Experience

Media Promotions Manager

Jae Sinnett / J-Nett Music - Hampton Roads, VA - May 2014-Present

Working with the musician to plan, develop and promote multiple digital marketing campaigns for Subject to Change and Zero to 60 as well as numerous events related to his music career.

  • Building multiple email marketing campaigns to promote his events and accomplishments using MailChimp, resulting in an average open rate of 62.3% and an average click rate of 13.1%
  • Created and updated 2 new WordPress websites tailored to the album releases and the musician's personal brand, resulting in a 62% increase in website traffic and a 53% increase in album sales
  • Regularly updating the musician's digital media presence to stay current with changing trends
  • Implemented a successful digital marketing strategy resulting in a number one ranking for Zero to 60 on the national JazzWeek Radio Chart for the week of April 4, 2016
  • Rebranded his Zero to 60 Quartet by developing a successful marketing strategy resulting in near capacity audiences at all of his performances
  • Created 3 electronic press kits to promote Zero to 60, the quartet's performances, and the musician's personal brand using InDesign

 

Computer Intern - Three Oaks Elementary School

Virginia Beach City Public Schools - Virginia Beach, VA - May 2014-June 2014

Trained on troubleshooting procedures for use during SOL test delivery.  Checked all printers to see if reams of paper needed to be added daily.

  • Reviewed and critiqued approximately 1000 teacher webpages of all 56 Virginia Beach elementary schools
  • Managed the technical requirements of an elementary school of approximately 800 students, 500 desktops and laptops and 150 iPads
  • Organized 100% of workstations in the computer lab and library daily

Organizations

Communications Director

Young AFCEAN Hampton Roads Chapter - Hampton Roads, VA - February 2017-Present

Working with the organization to plan and develop ideas, concepts, marketing and branding strategies to build a digital media presence for the Hampton Roads Chapter.  Creating a new WordPress website, multiple email marketing campaigns using MailChimp and a social media presence within multiple outlets including Facebook and Twitter.

Education

ECPI University - Virginia Beach, VA - Graduated June 2014

Bachelor of Science in Computer and Information Sciences

Concentration in Web Development

Clubs and Activities: Organization of Student Webmasters (Secretary), Business Club

Awards and Honors: Dean's List (July 2012 - March 2013 Terms)

 

Regent University - Virginia Beach, VA - Graduated May 2010

Master of Arts in Journalism

Awards and Honors: Who's Who Among Students in American Universities and Colleges (2010)

 

Virginia Wesleyan University - Virginia Beach, VA - Graduated May 2007

Bachelor of Arts in Interdivisional Studies

Clubs and Activities: The Marlin Chronicle (Staff Writer), Society for Collegiate Journalists

Awards and Honors: Dean's List (Fall 2006 Semester), Honorable Mention List (Spring 2007 Semester), First Place Award for Picture Story or Essay from the Virginia Press Association (2006)

 

 

 

Copyright 2018 | Kristen Smith